Recognizing barriers, increasing reach—practical knowledge for accessible social media
27. May
10:30
ID: W031001
de
Contents / Description
This workshop focuses on accessible communication in social media and how content on platforms such as Instagram, LinkedIn, TikTok, X, and Facebook can be designed to reach more people instead of unintentionally excluding them. Barriers on social media often arise not from malicious intent, but from time pressure, lack of knowledge, or false assumptions. The workshop highlights these barriers and shows concrete ways to avoid them in everyday life. The focus is on practical implementation rather than theoretical rules. Key messages: Accessibility is not an add-on or a special topic, but a central component of good social media communication. Breaking down barriers increases reach, comprehensibility, and impact. Small changes to text, images, videos, and interaction can make a big difference. Accessible social media does not mean less creativity, but more conscious decisions. Responsibility and reach are not mutually exclusive; they reinforce each other. Added value for participants? Participants learn to recognize and classify typical barriers on different platforms. They are given concrete, immediately applicable tools for accessible texts, image descriptions, videos, hashtags, and interactions. In practical exercises, they analyze and revise real social media examples and develop a better sense of how content is received by different users. The goal is to leave the workshop with more confidence, clarity, and motivation to actively implement accessible social media. What prior knowledge is required? A basic understanding of social media and initial practical experience with at least one of the platforms mentioned is required. Specific prior knowledge in the area of accessibility is not required. Please bring a computer or tablet.
Speaker
Anne-Mieke Bovelett
Participation
The SightCity 2025 workshops offer a diverse program for work, everyday life and leisure. From professional development and creative workshops to exercise and relaxation offers – here you will find inspiring sessions for your personal and professional development. Experience practical sessions under expert guidance, exchange ideas with like-minded people and discover new perspectives and opportunities.
On-site participation
You are cordially invited to participate in the workshop free of charge on site (unless it is a paid workshop).
The event room is located in Kap Europa, 1st floor, east side, on the workshop stage. When you exit the elevator, turn right and then immediately left. Follow the corridor to the end of the building, then turn right. The second door on the right is the entrance to the workshop room.
Please note:
- Separate registration is usually required for workshops. If there are still places available, you can join at the start of the event.
- Prior payment is required for workshops that are subject to a fee. Registrations are binding.
- Access is only possible at the start of an event and only as long as places are still available.
Important information on registration:
- Participation options:
- On-site presence (Kap Europa, Frankfurt)
- Online participation via livestream
- Limitation of participants:
- On site: 20 people
- Online: 100 people
- Participation fee: Free of charge
Registration process:
- Complete the following registration form in full
- Select your desired type of participation (presence/online)
- You will receive a confirmation e-mail within 3 working days
- The confirmation e-mail contains
- If you are attending in person: Your confirmation of participation (counts as admission authorization)
- For online participation: The access data for the livestream
- Information on payment of the participation fee, if applicable
- For in-person participation: Your confirmation of participation (counts as admission authorization)
- For online participation: The access data for the livestream
- Information on payment of the participation fee, if applicable
Important notes:
- Registration is binding
- Places will be allocated according to the number of registrations received
- If you are unable to attend, please cancel in good time so that other interested parties can move up
- In exceptional cases, remaining places can be booked directly at the SightCity reception on the day of the event
- The availability of last-minute places cannot be guaranteed
Please note: Prior registration is strongly recommended as capacities are limited.
Note
The exhibitor is solely responsible for the content of the exhibitor presentation both on the organizer’s website and on the website of the respective exhibitor. The organizer assumes no responsibility or liability whatsoever.